I am writing to recommend Shashwata, who I recruited in Breakthrough in 2015. She was a part of Breakthrough India team from 2015 to 2020 and during her tenure there, she played a pivotal role in shaping the branding, identity development, and event design. Shashwata's contribution to the organization went beyond expectations, and her work continues to leave a lasting impact on our campaigns and outreach efforts.
During her days with Breakthrough, Shashwata was instrumental in developing and executing numerous branding and identity projects. She designed logos and program identities for initiatives such as StreeLink, Team Change, Badi Si Asha, and Stand with Me, as well as campaign identities for key programs like Flip, Roshan Tara under Taaron ki Toli, and Khul k Bol (Open Mic). Additionally, she created comprehensive branding guidelines for Breakthrough, ensuring consistency and clarity in all our communications.
Her expertise in designing IEC (Information, Education, Communication) materials, collaterals, and digital assets greatly enhanced the effectiveness of our campaigns. From annual reports to toolkits, infographics, banners, and social media posts, Shashwata’s work was always meticulous, impactful, and aligned with Breakthrough’s mission to end gender-based violence. She also managed various digital projects, including website and LMS design, as well as the creation of various collaterals for events and media outreach efforts.
Shashwata's event design and management skills were equally outstanding. She was involved in organizing and executing a wide range of events such as Annual Video Van runs, Kishori Mela, and Youth Conclave. Her eye for detail in event choreography, theme development, and interactive stall designs ensured that each event was a success, fostering engagement and meaningful interactions with our target audiences.
I remember her being an excellent team player, a remarkable cross functional contributor and was an effective liaison with external vendors. In addition to her technical skills, Shashwata's work ethics, loyalty, and dedication to Breakthrough's mission of ending gender-based violence were exemplary. She consistently demonstrated a strong commitment to Breakthrough’s cause and always went the extra mile to ensure that the designs and campaigns reflected the values of the organisation.
It is without hesitation that I highly recommend Shashwata for any role that requires a combination of creativity, leadership, and dedication to social change. I have no doubt that she will continue to excel in future and will be a great asset to any team she joins.