Designing Impactful Experiences
Professional Profile
Experienced Communication Designer and Strategist with over 18 years of expertise spanning corporate and nonprofit sectors, based in Delhi NCR. My career is defined by a dynamic blend of creativity and strategy, excelling in branding and identity development, event and campaign design and management, and enhancing brand visibility through compelling storytelling. As a skilled communication strategist, I specialize in advertising, corporate communication, and marketing, with a particular focus on crafting user-centric designs and impactful content.
With an MBA in Design Management from INIFD, focusing on Fashion Retailing and Visual Merchandising, I bring a unique perspective that combines creative artistry with strategic business acumen. Alongside my work as a designer and graphic artist, I am a professional social worker with a Master’s in Social Work, committed to advancing gender equity and rights advocacy. My expertise extends to crafting innovative campaigns and content that amplify voices, inspire change, and drive meaningful impact. I thrive on building bridges between creativity and purpose, ensuring every project delivers both aesthetic excellence and social relevance.
Areas of Expertise & Creative Focus
With a strong foundation in User-Centered Design, Branding & Identity, and UX/UI Design, I specialize in creating impactful experiences that resonate with audiences. My work spans Event Design & Management, Strategic Communications, and Social Impact projects, where I combine creativity with purpose-driven strategies. Experienced in Graphic Design, Marketing, and Advertising, I excel at developing cohesive visual narratives and managing social media to amplify brand presence. From concept to Production & Packaging, my approach is both detail-oriented and strategic, ensuring each project aligns seamlessly with broader business goals.
Services
Communication Designer
2009 onwards
Social Development Professional
2010 onwards
Interior Designer
2006-2011
Work Experience
CEGIS
2023 onwards
C-LOP, J-PAL(SA)
2020 to 2023
Breakthrough India
2015 to 2020
Shri Lal Mahal Limited
2015
Bagrry’s India Limited
2013 to 2015
Pratham
2012
Childline India Foundation
2011 to 2012
Interior Designing & Display
2006 to 2011
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Branding, Identity Development
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Guidelines Design
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Event Design and Management
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Social media Management and Designing
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UX/UI
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IEC, ICT, Collaterals
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Merchandise Design and Production
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Publications
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Newsletters
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Communication Strategy
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Training and Facilitation
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Team management
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Processes and structures
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Content creation
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Vendor and external stakeholder management
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Branding, identity development
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UX/UI
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IEC, ICT, Collaterals
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Branding, identity development
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IEC, ICT, Collaterals
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Event Design and Management
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Production and Quality Management
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Photo Shoots
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Team Management
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Coordination and Vendor Management
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Designed Identity for Gulfood 2015, Dubai, including all the collaterals- entrance gate, elevator, glass wrap branding, in-stall branding and Display
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Designed Advertorial for Gulfood 2015 publication
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Designed Corporate Brochure for Shri Lal Mahal
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Designed various POS Materials
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Designed Print Advertorials
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Designed & Revamped Packaging
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Designed sales-promtional articles and collaterals
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New packaging designs for Bagrry's® India Ltd
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Adaptation of the design for various SKUs
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Designed Branding Guideline for Bagrry's India Ltd
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Have designed Corporate Communication (both Indoor & Outdoor) materials of Bagrry's India Ltd., including Banners, Posters, Standees, Flyers, Danglers etc
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Social Media Management for Bagrry's India Ltd. Including the designs of all the posters
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Advertorials for Magazines like GOOD FOOD, Progressive Grocer and many more
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Website designing
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Coordination and relationship management with various vendors and other stakeholders in the execution of the plans related to Communication and Packaging
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Engaged in Content development
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English instructional coach/teacher for the community development team at Pratham’s Call Centrer
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Documentation of 14th Northern Regional Partnership Meet, Childline India Foundation
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Facilitate Life Skills Trainings with adolescence in Gautampuri Phase-II, New Delhi
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Low Attendance Rates Among Primary and Middle School Children-An Exploration’, a Complete Research project conducted in Gautampuri Phase II, Badarpur Border, New Delhi
Freelance
2011 onwards
Branding and Identity
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Kite Manja
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EduMarket
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Fireflies Dream
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ShOm
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Hum
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Samya Dev
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Oya’s Umami
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Furrypals: Fetch
Events and Collaterals
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HDFC
Publication Design
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Positive Fatherhood (both in English and Hindi): A ready manual for facilitators, IGSSS
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VIBGYOR High: A school quality audit report, Prashant Kakkar
Corporate pitch presentation and Collaterals
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JoshTalks
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Octagos
UX/UI
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EduMarket
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Ahad
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Furrypals: Fetch
Socia Media Campaign design and Management
1. Kite Manja
2. Ahad
Retail Research
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‘Organized Retailing in India- A Comparative Study between Two Brands of Brands and Retail Formats’, A Study Based on secondary Research
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‘Advertizing Strategy of Brands- A Comparison Between Two Retail Formats and Retail Formats’, A Complete Research Project Based On Survey
Let's Get
Social
